The word craft gets thrown around a lot these days — from beer to bread to spirits. But what does it actually mean when you see “craft gin” or “craft vodka” on a bottle?
At Craft Drinks, we believe craft isn’t just about size — it’s about care, character, and connection.
More Than Just Small Batch
“Craft” often conjures images of a copper still and a bearded distiller (we like those too). But scale alone doesn’t define quality.
A true craft spirit is shaped by hands-on production, small-batch attention, and a deep respect for ingredients and place. It’s made by people who know their stills, their botanicals, and their water — not by spreadsheets and marketing teams.
In short: craft is human.
From Grain to Glass: The Craft Process
The craft movement values transparency — knowing where every element comes from.
That means:
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Local ingredients whenever possible: Tasmanian barley, native botanicals, or spring water from the Southern Highlands.
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Manual distillation control, where each batch is tasted, adjusted, and refined.
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No shortcuts — slow fermentation, proper resting, and no artificial flavours.
This attention to detail gives craft gin its layered aromatics and small-batch whisky its warm, complex finish.
The Spirit of Place
Just as wine has terroir, craft spirits reflect the land they come from.
A Tasmanian gin captures the island’s wild botanicals.
A New Zealand whey vodka carries a silky mineral purity from alpine water.
These differences make the craft world exciting — each bottle tells its own story of origin.
Why Craft Matters
Choosing craft isn’t about trendiness — it’s about authenticity and flavour.
You’re supporting local makers, sustainable methods, and spirits that value integrity over volume.
Every pour connects you to the people behind it — something mass-produced brands simply can’t replicate.
At Craft Drinks, that’s what we raise our glass to: honest spirits, made with care, bottled with pride.
Explore Craft Spirits
Discover premium small-batch spirits from Australia and New Zealand — gins, whiskies, vodkas and liqueurs made by distillers who still believe in doing things the right way.
→ Shop Craft Spirits
→ Explore Tasmanian Gins
→ Discover Gluten-Free Vodka
